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Our smart chatbot talks with your audience, transforming free-form feedback into structured insight trees for better decisions

Uncover what people really think, at scale

Where Fita helps

Customer feedback collection

Market research

Event surveys

Public opinion research

Employee engagement

360 degree feedback 

Watch Demo

Find answers to all your questions and reveal hidden patterns

Dig Deep

  • Encourages free expression to uncover unexpected insights

  • Evolves questioning strategy as research progresses

Design Smartly

  • Leverages diverse in-depth interview examples

  • Suggests effective questions tailored to your specific objective and context

Distill Insights

  • Transforms free conversations into structured insight trees

  • Highlights key findings with quotes and enables interactive transcripts exploration

Fita: where depth meets scale

1. Embrace the Depth: Engage in meaningful dialogues that surveys can't match.

​2. Scale Efficiently: Conduct and analyze deep conversations with AI-powered efficiency.

​3. Uncover Hidden Patterns: Harness AI's pattern recognition on large-scale deep data.

​4. Jumpstart Your Research: Leverage AI's knowledge to quickly design effective studies.

At Fita, our mission is to revolutionize qualitative research by harnessing the power of AI to conduct in-depth conversations at unprecedented scale. We aim to empower organizations to uncover profound insights, make data-driven decisions, and drive innovation.

Our Mission

our 

philosophy

We believe diverse human perspectives fuel innovation.

We believe human-AI collaboration maximizes the potential of both.

We believe top-notch expertise is worth democratizing.

We believe machines turn 'generic' into 'relevant for you'.

Listen at scale, see clearly.

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